Recently, I created a new identity, for Swedish band A Smile and a Ribbon. If I may say so, I think it’s the best work I have done this year. I’ve kept the Gotham typography from previous designs and created a new logo concept, which is based on the joining of two things in the name. This joint symbol conveniently takes the shape of an equal sign. The red colour references med-care, the red cross, and the sometimes dire lyrical themes. This is matched by a certain playfulness:
The slide above explains the concept, and shows the two bars as possible containers of different kinds of information. Below is the symbol in a wordmark with the bandname, which is how it will normally appear.
And finally implemented on a record sleeve. The painting is copyright Julia Stenberg.
