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APN-owned New Zealand Herald has finally given up the broadsheet format and switched to the more handy tabloid. The launch happened a few weeks ago, along with a major redesign of the web issue (as well as an introduction of the obligatory facebook app). The printed paper has been redesigned too, particularly noticable is the new masthead, but I’m unusure of how extensive the changes are since I’m yet to find a review of the new desig (or any mention of whether it was an in-house job or not). The new, blown-up H seems a natural solution aimed at finding a symbol more suitable for digital icons etc. Someone pointed out the similarity to The New York Times style magazine, and it’s not exactly a visionary concept.
What I do like however, is the above tv commercial made for the launch, which features something as clever as a PRINTED animation, filmed with a method approaching stop-motion. The actual roll of paper would be an interesting artifact, I wonder if the individual frames were created by interpolation or manually… The making of the actual film is explaned in this secondary clip.
